Channel | Direct Marketing | Print

When a channel that provides 20% of an industry's buyers has been weakened, there are three options: It can fold, limp along or innovate. This is what

Today we meet Diane Widerstrom, vice president of integrated services at Response Media. Widerstrom is a 50/50 broker. Half her work involves Internet media and half is traditional postal list brokerage

The Federal Trade Commission has halted an operation that it says obtained consumers

Financial services firms sent out 4.19 billion pieces of mail during first-quarter 2008, a healthy drop from the 4.79 billion pieces mailed in first-quarter 2007, according to industrial research firm Mintel Comperemedia.

s2 Marketing + Communications Inc. has acquired Alexander Marketing Services Inc., a business-to-business communications firm

Digital interactive agency FaceTime Strategy LLC has acquired Concise Marketing Solutions.

A mailing from nonprofit organization AdoptaPlatoon features a four-page cover letter, an interactive device, and an ask ladder that specifically notes the number of care packages soldiers will receive as a result of each donation letter. Design Within Reach

Economic downturns are tough on everyone. But database marketers usually survive quite handily—after all, their skills are needed by the whole organization. Here are five ways you can look like a hero.

Chances are you paid over $4 a gallon for gas over the holiday weekend. The high cost of filling up the tank has made a lot of people modify their driving behaviors. What does this have to do with marketing?