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Today we meet Pat Leone, senior account executive at Leon Henry Inc. She's been doing brokerage work for 30 years for a diverse array of clients, so she knows how certain lists perform like the back of her hand

The last thing Catalog Choice

A federal court has halted the operations of a group of firms that crammed unauthorized charges for Web site services onto the phone bills of hundreds of thousands of small businesses and nonprofit organizations, according to the Federal Trade Commission.

Gander Mountain Co., a hunting, fishing, boating and outdoor products marketer, reported a first-quarter loss of $24.4 million on sales of $207.7 million, compared with a $22.8 million loss on $175.7 million in sales during first-quarter 2007.

InfoGroup has combined two of its market research businesses

By now, everyone knows that they need to practice the art of search engine optimization. But you can't always do it on your own. What should you look for in an SEO partner? Read 20 questions you'd want to ask a prospective service provider

While reading books, the average Joe will start in the upper left corner, and follow the text to its conclusion on that spread, at the lower right. But with a catalog, the eyeflow is quite different. Discover where the average consumer looks first, and what that means to your catalog.

Just as Americans laugh at the piddley amount of money they are receiving from the government as part of its economic stimulus package, marketers are trying to take it away

Excuse me, sir, there's a weapon of mass destruction in my iced coffee. Well, not really. Still, Dunkin' Donuts recently had to deal with some image issues when some conservative bloggers tied spokesperson Rachael Ray's scarf in an online DD commercial to terrorism

The summer catalog from Jeffers Pet features a genetic testing product among its 144 pages. While primarily canine- and feline-focused, it does offer items for other pets, as well as the opportunity to donate to the Morris Animal Foundation. Verena Knitting