Channel | Direct Marketing | Print

How much attention do you pay to search engine optimization? Many marketers give it short shrift, not understanding that it can be the difference between success and failure

Ever been to Harold's Chicken Shack? Probably not, unless you live in Chicago. But its fans are giving it some play in the social networks

The current HP Café catalog’s theme is “The Curiosity Issue”, and centers around Mike Rowe, host of the Discovery Channel show “Dirty Jobs”. How doest this tie into computers? Well, they heighten users’ ability to be curious… The Cousteau Society, which aims to satisfy curiosity about the deepest recesses of oceans and seas, is inviting…

This week Meet the Broker features David Dotson, who recommends statistical modeling as an antidote to list fatigue. He discusses about how models can benefit mailers and list owners who might be reluctant to release data

For Dad

The best physical or virtual brand experiences are always interactive. They encourage dialog and better yet, an intimate and unforgettable dance between brand and consumer. Here are four thoughts on how to maximize the brand experience success.

If you want to get buzz like a hot young start-up, strip away your stuffy old organizational layers. Click here for some thoughts on taking chances to connect with your audience.

The restaurant chain's sponsorship of Big Brown was denied at Belmont, but it wound up getting its money's worth.

Sports marketers aren't sure if they're ready to give endorsement deals to Major League Baseball's comeback kid.

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