Channel | Direct Marketing | Print

The U.S. Postal Service now offers envelopes for those wishing to send legal-sized documents via overnight or two-day delivery service.

Red Ventures, an online marketing firm, has acquired Modern Consumer, a company that operates a lead generation and distribution network for the automotive finance industry.

Dahle’s Big & Tall’s spring catalog spur sales through a 20% off and free shipping offer. The American Refugee Committee’s 4” x 6” mail package features a nearly featureless outer envelope, address label fremiums, and a request for donations. And digital bookseller Audible.com targeted electronics and gadget fans with a recent package insert offering a…

The average citizen does not wake up in the morning, hell-bent on becoming a direct marketing reporter. My own path was a circuitous one, and I offer what I hope is an inspirational tale of my transformation from a lad without focus into the direct marketing chronicler I am today. In setting down these memoirs,…

Today we meet Troy Weston, president of Toronto-based West List Co., a specialist in the financial services sector and deal-maker in other markets for Canadian and U.S. clients

The postcard leads among direct mail control formats, according to a new study. But look for online channels to continue take an increasingly important role among mailers.

The Federal Reserve System’s rate cuts are having an effect – on direct mail solicitations for mortgages. According to a new study, the average rate offered for fixed-rate mortgages during the first quarter of 2008 was 6.22%, a drop from the 7.14% average seen during fourth-quarter 2008.

Casual Male Retail Group Inc. has acquired seven of the 15 Dahle

Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon?

Quick–name another smart phone besides the iPhone. The Blackberry, maybe? Yesterday’s news. But how long will consumers stay with Apple’s hot product?