The total number of donors to organization in the Target Analytics Index of National Fundraising Performance dropped by 4% between the first quarter of 2007 and first-quarter 2008. Even more disturbing, donated revenue fell by 1.8% during the same period.
Equities First Holdings LLC wanted to persuade financial advisory firms to offer its new consumer borrowing plan. The question was how to get the word
Carvel's Fudgie is swimming into mobile marketing this summer to promote the chain's new line of frozen drinks. Consumers who text to 78247 will receive
Bill Bass has such strong faith in a multichannel strategy he's positively agnostic about where sales come from. The CEO of fair-trade clothing marketer
RSS feeds in e-mail newsletters are helping Forex Capital Markets (FXCM) push relevant information to currency speculators in foreign exchange markets,
Here's a riddle: What do children's fears of being eaten by bears, a survey of unfaithful wives and socially disruptive snoring have in common (aside from having nothing to do with direct marketing)? Answer: They're all subjects of press releases sent to Direct magazine.
To some, Chicago may be just a city. But to others it's a brand. Mark Mitten, senior vice president, marketing and legacy for the Chicago 2016 Olympic
What does North American Media Group do? A little bit of everything. The Minnetonka, MN-based company targets niche audiences through clubs, continuity
Advertising books often will suggest the top 10 or so rules for writing award-winning headlines. (We found four such lists on the Web in less than half
Outdoor Lighting Perspectives might be concerned that a lead-generation mailing program it started for its franchisees earlier this year was getting little
