Channel | Direct Marketing | Print

Although millions of tax rebate checks hit mailboxes in June, consumer spending remained soft last month, the National Retail Federation reported yesterday.

The sheer volume of the online universe already catches many advertisers in the questionable-content crosshairs. When they have a clear choice, advertisers often interpret user-generated video to mean "Keep Out"

Smart retailers have always paid attention to their audience. But in the past, they often lacked a way of inferring useful information about people's shopping habits, product preferences and aspirations. Read how retailers are learning more about their customers

Outsourcing marketing analytics is an important investment for any organization, one that first requires a clear appraisal of business needs and goals. So before you decide, here some questions to consider

Steve & Barry's is about to leave a label scar in hundreds of malls across the U.S., including some it just signed agreements to move into. But for some reason, the world seems surprised by its recent Chapter 11 filing

This week, Meet the Broker features Tracy Egan, an agency broker on the lookout for more than just lists and insert media programs. Egan discusses the impact of the postal squeeze and Internet growth on the business

If there is any good news for direct marketers, it

John J. Flieder, a veteran direct marketer and educator who specialized in insurance marketing, died of cancer on June 30 at age 71.

In separate transactions, Gannett Co., Inc. has acquired the ownership shares of ShopLocal LLC, a marketing and database services firm that services U.S.-based retailers.

Experian has named Joseph M. Paulsen as senior vice president and general manager of its integrated marketing services business. Previously, he was general manager of Fair Isaac