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Only a few years ago, a Web site's home page was the most prime piece of digital real estate a publisher could offer. Read why Web 2.0 has made the home page less relevant

Struggling auto manufacturer General Motors announced a number of measures last week designed to steer the auto giant away from impending brand and market disasters

: If you translate your site into other languages, you greatly increase the chance of grabbing the attention of international consumers. Learn why you need to go beyond translations and truly market in other languages

Sure, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is

I apologize to the Bay City Rollers for the title. But I thought it might prove tonic for those of us who, bombarded by advertising and reviews of the movie

Vertis Communications has received approval from the U.S. Bankruptcy court to pay its

Today we meet Jill Amato, an account executive with Enertex Marketing Inc. in New York. Amato brokers lists for arts, entertainment and cultural organizations nationwide. Her niche is live theater

When Vertis Communications filed for Chapter 11 bankruptcy protection before taking over American Color Graphics (ACG), creditors shuddered. Papers filed Tuesday in the U.S. Bankruptcy Court, District of Delaware, give a hint as to how costly those shudders are going to be. Vertis’s top 30 creditors include at least two direct marketing firms

The New York office of Draftfcb earlier this week laid off 47 employees, or about 2% of its staff.

Alliance Data Systems Corp. generated second quarter revenue of $507.2 million, up from $81.8 million a year earlier. The company