Channel | Direct Marketing | Print

Even though loads of marketers are leaping on the word of mouth bandwagon, a lot of them don't really understand the concept. Find out what you need to think about before beginning a word of mouth strategy

Tim Parry's local McDonald's blew it. They chose to send customers online for a bounceback coupon, and learned nothing about Tim Parry, the consumer… other than the fact he's so cheap he'll print out about 20 copies of that free iced coffee coupon and get away with it. See what lessons McDonald's could earn

In an increasingly competitive environment and a weakening economy, business-to-business marketers need to become more vigilant about how they reach online audiences. They cannot afford to overlook their strategic online initiatives

Let me tell you about the very rich, F. Scott Fitzgerald wrote. They are different from you and me. Yes, they are. For one thing, they have money. And

Toshiba America Medical Systems has sold $16 million worth of cardiac catheterization systems thanks to a combined lead-generation telemarketing and three-part

Marketing communications company Tukaiz LLC got an 11% response to a recent baseball-themed lead-generation mailing. Managing partner Frank Defino Jr.

Some people have a need for speed. Others have a need to do good. Now they can satisfy those cravings at the same time. Every two seconds (how's that

An integrated strategy of direct mail, telemarketing, e-mail and Web initiatives is helping Oxfam America meet its fundraising goals. Like most nonprofits,

Today we meet Joanna Dymond, vice president of sales and brokerage at Rich List Co. Dymond works with clients selling financial services, real estate and various kinds consumer products