The key to knowing your consumer is figuring out the best way to engage them. If you're positive that's online, think again. Believe it or not, statistics show that the digital generation actually prefers direct mail
Digital has become mainstream in the media and advertising worlds, but many companies are failing to leverage it effectively. Here's what companies need to know if they want to successfully engage consumers in digital channels
Last Friday, Yahoo Inc. announced it would allow consumers to opt out of having ads triggered off their personal information put in front of them. These ads were served up on a variety of branded Yahoo sites, such as Yahoo Sports or Yahoo Finance. The company may as well have offered to have Yahoo users…
This week, Meet the Broker features Gary Phillips, an advocate for self-service list ordering systems that enable mailers to generate counts, choose selects and order lists online
The U.S. Postal Service will be ready to process mail bearing Intelligent Mail barcodes next May as planned, said Tom Day, senior vice president, intelligent mail and address quality to a meeting of the Mailers
Want to reach wealthy consumers? Don
Direct marketing services provider Transcontinental Direct USA is cutting 50 positions from its Orwigsburg, Hamburg and Reading PA locations, according to The Republican and Herald newspaper.
Gander Mountain, a retail network of hunting, fishing, camping, boating, marine, and outdoor lifestyle apparel and footwear stores, has debuted GanderMtn.com.
Rose Peabody Lynch has resigned from Frederick
Doing a large-scale search engine optimization project? It's a piece of cake for smaller marketers to hire an agency and get the job done, but it's a lot more complex for the big guys. Here are five tips on empowering large company SEO projects
