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CRM services and data management firm Salesforce.com generated $263.1 million in revenue during its second quarter, a jump from the $176.6 million it realized in second quarter 2007.

The current owner of Lillian Vernon, Current USA Inc., plans to increase catalog circulation and send out a steady stream of mailings, according to a company statement.

Eighty-one percent of all small- to medium-sized businesses will either maintain or increase their level of advertising spending, according to the Local Commerce Monitor,

Barclays PLC has appointed Michelle Bottomley CMO of Barclaycard US, its credit card business in the United States.

It's the 20th anniversary of the iconic Madden NFL video game franchise, and marketers are partnering with it as if it was a major motion picture debut. And, all the hype started even before

Michael Phelps will likely be able to parlay his triumphs in Beijing into lucrative marketing payoffs. But by the end of the week, audiences with a short attention span may forget about other athletes

When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible. But if that scheme happens to be

If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you've lost a chance to win that customer?

If marketers in the Raleigh, NC area have been wondering why response rates in certain neighborhoods have been non-existent, now they have a possible explanation. A 58-year-old former mail carrier admitted yesterday in federal court that he had stashed thousands of pieces of commercial mail at his home

For the third straight quarter, the number of credit card solicitations mailed to Americans has declined. Acquisition mailings dropped from 1.67 billion pieces in this year