Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage: on TV, on the Web or even via mobile handset. But decisions made by NBC Universal
Last fall, Taryn Rose’s designer shoes and handbags seemed to be well on the way to becoming a hot holiday product. The company had taken steps to incorporate social media marketing into the mix well before the start of the season
Internet searches are quickly catching up with e-mail as consumers’ top online activity, according to a recent report from the Pew Internet and American Life Project… Ken Magill cries "bullsh*t."
You may think direct mail circulation took a hit in the past year. But it’s a myth, according to the 2008 Abacus Trend Report
A recent fundraising drive from New York City
Twenty nine percent of Internet users have purchased goods from spam emails, according to recent research by online security company Marshal
In a sign that the shared advertising mail market is getting rough, the Chicago Tribune announced it is combining its midweek ShopLocal mail program with advertising inserts from Valassis's RedPlum direct mail program.,
Vinod Gupta, who founded infoGroup (then infoUSA) in 1972, has resigned as the company
Today we meet Donna Vogler, vice president of sales at Macromark Inc. Vogler works with mailers promoting financial services, health products, collectibles, business opportunities and other consumer products
Valassis has sold its French subsidiaries to HighCo, a French marketing services firm. Complete details of the sale
