Channel | Direct Marketing | Print

Don't panic but don't sit back and do nothing, either. That was one of the key findings of recent research by Convio, Sea Change Strategies and Edge Research

Open up and say Or pick up a pamphlet in your physician's office. Or type your symptoms into a search engine. Today, pharmaceutical companies are using

This week Meet the Broker features Ruben Leon, a broker

Not long after we hit the send button last week, Google announced a major change to the way their Quality Score mechanism works. Quality Score changes, both from the actual mechanical modifications but more...

The U.S. Postal Service has proposed requiring that detached address labels (DAL)s accompanying saturation mailings of standard mail and periodicals be automation-compatible and have a correct delivery point Postnet or Intelligent Mail barcode with an 11-digit routing code.

Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.

Retailers who don

The U.S. Bankruptcy Court for the District of Delaware has approved Vertis Communication

J. Crew Group, Inc. generated revenue of $336.3 million, up from 304.7 million during second-quarter 2007.