Meet the Broker: Michael Kertelits
This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories
This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories
Catalog and Internet marketer Popular Club has been acquired by an unnamed hedge fund based in New York. The fund had previously acquired Popular Club
Trinity Universal Insurance Company, a subsidiary of Unitrin, Inc., will acquire Direct Response Corp, in a cash transaction valued at approximately $220 million.
Readers respond to : Loose Cannon: CRM is a Family Affair, Direct Newsline, Sept. 2, 2008 (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-crm-family-affair-0902/)
Richard H. Levey, the Loose Cannon, takes exception to "the Godfather of CRM" and offers his own choice for this dubious paternal honor.
At least one Manhattan letter carrier apparently believes in being kind to the elderly. My wife's eccentric aunt, who resides in an assisted-living home
When one thinks of games and dorm rooms, the mind typically wanders to shot glasses and bottles of cheap hooch. J.C. Penney took a more sober route to
To its loyal customers, Philosophy is more than a skin-care products company. It's a lifestyle and an outlook. It's also introspective and reflective,
With the U.S. economy faltering and catalogers still reeling from last year's severe postage increases, mailers could do worse than consider Canada, the
Don't panic but don't sit back and do nothing, either. That was one of the key findings of recent research by Convio, Sea Change Strategies and Edge Research