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Meet the Broker: Michael Kertelits

|  by Chief Marketer Staff

This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories

Letters to the Editor

|  by Chief Marketer Staff

Readers respond to : Loose Cannon: CRM is a Family Affair, Direct Newsline, Sept. 2, 2008 (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-crm-family-affair-0902/)

The USPS’ Softer Side

|  by Chief Marketer Staff

At least one Manhattan letter carrier apparently believes in being kind to the elderly. My wife's eccentric aunt, who resides in an assisted-living home

Game to Reach the Gals

|  by Chief Marketer Staff

When one thinks of games and dorm rooms, the mind typically wanders to shot glasses and bottles of cheap hooch. J.C. Penney took a more sober route to

Story Selling

|  by Chief Marketer Staff

To its loyal customers, Philosophy is more than a skin-care products company. It's a lifestyle and an outlook. It's also introspective and reflective,

Northern Exposure

|  by Chief Marketer Staff

With the U.S. economy faltering and catalogers still reeling from last year's severe postage increases, mailers could do worse than consider Canada, the

Hey, Big Givers

|  by Chief Marketer Staff

Don't panic but don't sit back and do nothing, either. That was one of the key findings of recent research by Convio, Sea Change Strategies and Edge Research

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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