Channel | Direct Marketing | Print

SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey's article Mad Money (August), I just have to say that my mail is replete with starbursts and

You want to talk about direct mail copy? Nothing can beat a series of letters sent by Time magazine during the early years of World War II. Few copywriters

MassMutual's Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists

I sat at my desk last night wondering what the heck I was going to write this month to commemorate Direct's 20th anniversary. Should I do something pithy

What will e-mail marketing be like in five years? First, readers should keep in mind I'm the guy who predicted in the late '90s that AOL was going down

Think about it. You're browsing through your mail and come across an oversize postcard from your health club. Printed across the back in large text you

In 1895, the Metropolitan Telephone and Telegraph Company sent a mailing printed on tinted paper to names taken from the Elite Directory or Blue Book.

At a time when most companies wouldn

It’s easy to find old magazine advertising—just go to your library. But try to find direct mail pieces from, say, 1880. Few exist. And so we welcome you to HistoryWalk, our direct marketing history page

Get ready Direct is about to relaunch its Web site (www.directmag.com). Ho-hum, you say. Everybody's redoing their Web sites. But this one really will