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Creating an effective campaign in today's chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance

Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered

Linda Woolley has just signed on for what's arguably the biggest challenge of her career. But judging by her r she's been gearing up for it for more than

Has it really been 10 years? It seems like only yesterday that we did a story in Direct titled The New Direct Marketers. We called them that because each

E-mail marketing executives talk incessantly about the importance of relevancy. And rightly so. But they often also talk about relevancy like it's new

Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas' first

It's been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation

MassMutual's Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists

Marketing guru Jonathan Salem Baskin has just published a book called Branding Only Works on Cattle. The publisher is promoting it this way: Most people