Channel | Direct Marketing | Print

Let's paint a picture of the best possible hockey fan, at least as far as the National Hockey League's direct marketing department is concerned. This

Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that

A nice, neat list of multichannel marketing tactics is OK for starters. But putting those strategies into practice is another thing. Johnson Direct worked

Amerifit Brands has added more than 40,000 names to its database thanks to a $20 million DRTV, print and online effort to boost Web site traffic. Amerifit

Can you define convergence? It sounds like one of those vague buzzwords businesspeople like to use. But it does mean something that devices and platforms

Today's consumer is in control. But you already knew that. What you also need to know is how to market in a world of constant experimentation, new metrics

Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production

In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election

Yeah, sure. Tell us all about how the world has changed in 20 years. Let's seein 1988 we were talking about Gary Hart's womanizing. Disgraced in '87,

Creating an effective campaign in today's chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance