Channel | Direct Marketing | Print

Domestic and international mail and parcel volumes continue to grow, despite predictions that they would decline because of the advance of electronic commerce, according to the Universal Postal Union.

This week, Meet the Broker features Amanda Fenchel, who shares some ideas about targeting new parents and pre-testing list data

In addition to its typical offerings of books for car enthusiasts, Motorbooks

E-mail service provider Silverpop is expected this week to announce it has added social-networking capabilities to its e-mail marketing technology

While e-mail is increasingly blurring the lines between Americans

E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues

Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it

Tandberg, a video conferencing and mobile video products provider, has selected Goodman Marketing Partners to create a direct marketing lead generation campaign