Channel | Direct Marketing | Print

Lester Howard, chairman and CEO of multichannel marketer Williams-Sonoma, sold 1 million shares of his company

This week, Meet the Broker features Joy Norman, who's intrigued by how the list business is reinventing itself. She started her career more than 20 years ago selling compiled data

The U.S. Postal Service said Wednesday it wants to keep providing universal postal service and to hold onto its monopoly on mail delivery.

Australia Post will consider acquisitions and overseas partnerships after overcoming an unstable economy and a static stamp price to deliver a record profit, according to wire service reports.

In direct marketing there is financial strength -- at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion. But DM sales will jump by 4.5%, to just under $2.15 trillion, according to new research from the Direct Marketing Association.

In the face of an uncertain economy, direct marketers must separate what they can control from what they can

Many American marketers feel that they

Kids and great copywriters have something in common. They both understand the power of clear and simple communication. Learn how to apply this to your next marketing campaign

Most catalog creative and marketing departments spend oodles of time working on their front cover. The back cover? It's treated as quite literally an afterthought. Here's why the back cover is just as important as the front

North Carolina has settled with an Arizona telemarketer that allegedly sold state residents credit cards they never received, according to Attorney General Roy Cooper.