Channel | Direct Marketing | Print

It may be hard to believe now, but malted milk was once thought of as a medicinal product. And that's the way it was marketed by Horlick's Food Co. of

One of the niftier forget-us-not collateral pieces I've received came from DM agency Catalyst Direct. After an in-office meet and greet, Catalyst's director

Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each

Torstar Corp. posted a net loss of $2.7 million Canadian ($2.2 million) for the third quarter, compared to net income of $8.4 million Canadian ($6.9 million) in the prior year.

This week, Meet the Broker features Melinda Diaz, a real woman of the world

Although the 2006 Postal Accountability and Enhancement Act restored a semblance of normalcy to annual postal rate increases, many catalogers are wondering what they can expect in terms of a rate hike in May 2009.

Office Depot Inc. posted a net loss of $7 million in the third quarter, compared to earnings of $117 million in the prior year.

A fresh tagline, fresh logo and fresh goodies adorn the Halloween 2008 version of The Popcorn Factory

When buried under deadlines, it’s easy for a copywriter to just start cranking out the words to fill the space. But by not taking that extra few minutes to refine your copy you are missing out on one of the most powerful tools that a copywriter has—one that can make or break a product—and that’s…