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Predictions for a Brand New 2009

|  by Chief Marketer Staff

Yes, it's Election Day. Though we'll have a better idea about 2009 once the results are in, it doesn't mean me can't start looking into the crystal ball. Here's how CoreBrand CEO James R. Gregory sees things shaking out for marketers next year

USPS: Energy Saver

|  by Chief Marketer Staff

Last month the U.S. Postal Service began an ambitious campaign to save energy. Postmaster General Jack Potter encouraged postal workers to do simple things

Tracking Top Shoppers

|  by Chief Marketer Staff

Q: Do you know your best customers? Retailers said they It's no wonder more than a third of retailers don't know who their top shoppers are: Half of those

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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