Channel | Direct Marketing | Print

The Power of Anger in Marketing Copy

|  by Chief Marketer Staff

Anger—rational or not—is such an incredibly strong human emotion. And that's what makes it a powerful marketing copy driver, regardless of channel. Of course, like dynamite, a campaign created to touch an angry nerve has to be handled carefully

Meet the Broker: Donna Peterson

|  by Chief Marketer Staff

This week Meet the Broker features Donna Peterson, who specializes in e-mail blasts and lead generation. She works with homebuilders, business auction companies, publishers and other kinds of clients

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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