Channel | Direct Marketing | Print

Selling Source LLC has created a new Customer Acquisition Group, which is headed by executive vice president Gary Fisher. Fisher recently joined the company.

SkyPostal Networks Inc. is expanding its parcel shipping and customs clearance services for fulfilling online orders received from customers in the Middle East.

The holiday catalog from custom doll specialist My Twinn features discounts based on order date. Sail magazine

Chrysler LLC got nearly 10,000 responses to an infomercial for Dodge Ram trucks this past summer, an effort that helped clear out dealer inventory. I've

NEW LISTS iPhone Life The 104,352 consumers on this list from Smartphone magazine, ranging from students to traveling business executives, indicated an

System Pavers, an outdoor home remodeling company, has begun a lead-generation campaign to promote installations of decorative paving stones. The effort

Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote

There's a lot about direct marketing that doesn't make sense. For example, if you ask seasoned general marketers to identify the most important element

Direct marketers can't be blamed for thinking something's out of whack when it comes to what's flowing out of their coffers and what's trickling in. They're

TESTING CANADIAN WATERS It was extremely reassuring to read Larry Riggs' article Northern Exposure (September). I assisted in launching Crest Fruit Inc.'s