This week, Meet the Broker features Kay Levada, a dotcom crash survivor who refashioned herself as a direct mail contender in the apparel and specialty foods markets. Levada has never lost faith in Internet media though
The Federal Trade Commission reached a court settlement with Robert James Fischbach to settle a complaint involving alleged violations of the FTC Act and Telemarketing Sales Rule.
Did S. Murray Gaylord really mean to liken president-elect Barack Obama to a purple cow? Gaylord, VP of marketing and customer insights at NYTimes.com, did more or less just that when extolling the value of Obama
The Walt Disney Co. knows that, unlike commodities, its offerings occupy places within its customers
1-800-Flowers brand Plow & Hearth, a retailer of home goods and decor, revealed their new initiative, the Campaign to Reforest America, in recent months. For every order made, the retailer will donate one seedling to the National Forest Foundation
It's a common fact. Times are tough for marketers. Many folks say you can't spend money if you're not making money. But others, the wise ones, know that the time to spend more marketing dollars is when sales are down. Here's how testing can improve your results
Williams-Sonoma Inc. plans to continue reducing its catalog circulation through 2009, as overall sales decline.
This week, Meet the Broker features ex-cop Jim Hall, who fights all obstacles to find lists for telemarketing. For kicks on Thanksgiving, he participated in a shootout with family members
Mike DuBose, CEO of Vertis Communications, will resign from the company effective Jan.1, 2009.
Jos. A. Bank Clothiers Inc. generated $149.3 million during third quarter 2008, up from $131.3 million in third quarter 2007. But all of that growth came from increases in sales in pre-existing and new stores
