Channel | Direct Marketing | Print

Mel & Rose Features Complimentary Gift Wrapping, Save Darfur Calls Upon President Obama, Collections Etc. Presents How Helpful

The Chicago Association of Direct Marketing has established the CADM EL (Emerging Leaders) Awards to honor a new generation of direct marketing professionals.

It's amazing what a simple series of e-mails to new registrants can accomplish. What's even more amazing, though, is the number of marketers who don't

Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they've

CyberDefender Corp. has launched direct response radio and TV ads to promote its new computer optimization and security software. The Los Angeles firm's

NEW LISTS SportsFanReview.com SportsFanReview.com has lists of 502,827 postal and 602,827 e-mail addresses. Fans of college and professional teams are

Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music

With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service's

Last Second Media Inc., a Las Vegas direct response TV firm, is helping to popularize ads by personal injury lawyers. The spots are broad and national