Channel | Direct Marketing | Print

Today we meet Diane Dubocq, director of list media at MetaResponse Group in Deerfield Beach, FL, where she’s worked for the past four years.

Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association's recently released Power

In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and

When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information

Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer's holy trinity. Yet too many unseasoned

Contrary to what some marketers assume, people generally don't open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based

DIRECT MARKETING ASSOCIATION BOARD MEMBER GERRY PIKE'S FIGHT IS OVER. He's back on the board, along with two new members chosen at his recommendation.

THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN'T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship

Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time

Ask the origin of any data a broker is trying to sell you