Channel | Direct Marketing | Print

Williams-Sonoma Earnings Not Penalized By Catalog Cuts

|  by Chief Marketer Staff

Third-quarter 2009 direct marketing revenue for Williams-Sonoma Inc. dropped 8.1% from third-quarter 2008’s level, falling from $327.7 million to $301 million. But this was to be expected, as the company’s total catalog circulation fell 18.1%, and total pages circulated were down 20.6%. More, along with The Forecaster's Take, follows.

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