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Loyalty Program Providers Maritz And Affinity Team Up

|  by Chief Marketer Staff

Point-of-sale loyalty program provider Maritz Real-Time Rewards has teamed up with Affinity Solutions, a relationship marketing program provider. The two firms will jointly offer a point-of-purchase relationship marketing program for US credit and debit card issuers and retailers.

Smartphone Users Will Buy, If Site Allows: Survey

|  by Chief Marketer Staff

Here’s good news for marketers who have invested in mobile marketing platforms: Smartphone users will make purchases using their handheld devices. But here’s some bad news: Potential customers will hang up if a retailer’s mobile site functionality is poor.

InfoGroup Consolidates Brand Identity, Restructures CEO Contract

Infogroup, formerly InfoUSA, is changing its branding structure. Under the new policy, the Infogroup name will be at the forefront, Brands the company has acquired, such as Yesmail, Opinion Research Corp. and a variety of list management and brokerage firms, will be subsumed.

DMA Solicits Board Nominees

The Direct Marketing Association has opened nominations for vacancies on its 2011 board of directors.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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