Valassis will settle its antitrust lawsuits against News America Marketing. Valassis had alleged News America was charging higher prices to customers who didn’t give News America exclusive marketing arrangements.
Gift retailer Acacia offers a free workout DVD within its Happy New Year catalog. The Gorilla Foundation adds Koko
Following a board member's allegations of bylaw violations last fall and member ire about his steadily escalating salary, Direct Marketing Association
Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure
It's become an axiom for these cost-conscious times: It's cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,
Many large volume mailers aren't keeping their house files up to date, and that's costing them money, according to a survey by Pitney Bowes. In Nov. 2008,
The City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications
A group of industry trade organizations recently launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas
When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct
NBTY Inc. reported net income of $76 million for the first quarter, a surge over net income of $13 million in the prior year.
