Channel | Direct Marketing | Print

RR Donnelley will acquire Bowne & Co., Inc., a provider of shareholder and marketing communications services.

Charming Shoppes, Inc. has debuted an e-commerce site which allows consumers to browse through, and make purchases from, four sub-brands under its corporate umbrella.

Retail sales may have been down for Macy

The U.S. Postal Service is planning to run a summer sale on standard mail letters and flats postage just as it did last year.

Workbench magazine has rebranded itself as My Home My Style, and is being promoted through a self-mailer offer. The Sierra Club’s latest fundraising pitch features six animal magnets among its freemiums. And The Cook’s Garden’s latest catalog features a new look.

Score one for direct marketing – sort of. While in both fourth-quarter 2009, as well as the full year, Cabela’s DM activity threw off a higher margin than its retail counterpart, DM’s operating income as a percentage of sales slipped in both periods. More, along with The Eavesdropper's Take, follows.

Given the dire state of U.S. Postal Service finances and the possibility of insolvency, mailer groups were open to the idea of eliminating Saturday mail delivery if it could truly cut expenses.

Fingerhut Direct Marketing Inc. has changed its corporate name to Bluestem Brands, Inc. The renaming of the company signifies the company's progression from a catalog company to a multiple brand, multichannel retailer.

Talbots has selected Quad/Graphics to exclusively provide printing services for all of its catalogs. The new, multi-million dollar agreement calls for Quad/Graphics to provide premedia services, printing and distribution capabilities.

Today we meet Mark Briggs, a senior account executive with Specialized Fundraising Services for the past two years.