Channel | Direct Marketing | Print

DMA’s Woolley Asks Senate to Limit FTC Power Expansion

|  by Chief Marketer Staff

If House bill H.R. 4173 becomes law, it will broaden the Federal Trade Commission’s powers far beyond where they are now—with unforeseen and potentially chilling consequences for direct marketers. Linda Woolley, the Direct Marketing Association’s executive vice president of government affairs, brought this message to the Senate in an effort to pare back some of…

Keep Your Merchandising Consistent

|  by Chief Marketer Staff

A theme running throughout all the sessions on Thursday at the annual NEMOA spring conference in Boston was consistency. Speakers stressed keeping your brand and your value proposition consistent, no matter what the channel—retail, Web or catalog.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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