When people consider basic human needs, an address may not hold the same place as, say, food, clothing and shelter. But Charles Prescott, a former VP of international business development at the Direct Marketing Association, argues it is necessary for advancement of both individuals and countries.
Deluxe Corporation has acquired Custom Direct, Inc., a firm that provides direct-to-consumer checks.
Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate.
The U.S. Postal Service plans to test-market product sampling beginning next month in the USPS
Fundraising revenues for nonprofits were down 2.3% in 2009 – a decline but not still as sharp a drop as the 2.7% recorded for 2008, the worst year for nonprofits on record.
Today we meet Michele Volpe, vice president, sales and marketing at Media Source Solutions in Plantation, FL. She joined the firm 6 years ago, after time with Millard Group (now Direct Media Millard) and Byrum & Fleming.
If print direct marketing is dead, someone forgot to tell apparel marketer Urban Outfitter. The company is planning on boosting its catalog circulation during this calendar year.
On the surface, Coldwater Creek
Canadian direct mail volume dropped 57%v to 150 million pieces in 2009 from 350 million pieces the year before, according to market research firm Mintel Comperemedia.
Vickie Chiappetti, e-marketing project manager for Milwaukee Electric Tool, tells why cutting-edge new media works for her business-to-business company.
