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Chief Marketer's sister publication Direct recently talked with interim Direct Marketing Association president and CEO Robert Allen about his tour of

Your call center isn't an island, so don't let it feel Make sure your telephone reps know what offers and promotions are going out to customers in all

Even if your Web efforts are booming, don't give up on good old fashioned direct mail just yet. Catalogs and snail mail could well be generating your

In a lovely bit of balance, both retail and direct first quarter sales for J. Crew Group Inc. rose 20% over first-quarter 2009

Forgive the management at Delia’s for not breaking out the champagne at the end of its most recent quarter. The company’s total sales amounted to $50 million, down from $52.1 million in first-quarter 2009. And its net loss widened from $3.6 million a year ago to $5.8 million.

Royal Mail Group has named Moya Greene chief executive. Greene, currently president/CEO of Canada Post Corp, will take up the post in the middle of July.

Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we'll select a different panel of list brokerage professionals. Then each week for that month, they'll tackle questions about pertinent industry issues and offer tips for mailers.

Add Casual Male Retail Group to the list of apparel marketers that managed inventory levels, reduced promotional and discount activity and boosted their margins.

Howard Lester, who has led Williams-Sonoma during the past 31 years, chose a great quarter in which to retire. The company

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