Channel | Direct Marketing | Print

You might not want to put pearls before swine, but if you want to make the most of variable data printing, PURLs are what you need to put in front of

E-MAIL APPENDING, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information,

In September, a small manufacturer and marketer of specialized electric vehicles, is planning to re-send a mailing to college campus security officials after getting a 1% response rate to a mailing last spring.

The Affordable Mail Alliance (AMA), a coalition of large and small mailers, Monday called on the Postal Regulatory Commission to dismiss the U.S. Postal Service's

Direct mail will account for $19.17 billion in media supplier advertising revenue during 2010, making it the top revenue generator tracked by forecasting firm MagnaGlobal. But combined spending on online direct and local digital marketing will reach parity with it this year, and will surpass it in 2011.

When one is in the thick of producing a direct mail campaign, it

Industry groups blasted the U.S. Postal Service

Mailer groups expect the U.S. Postal Service to file a case for an exigent postal rate increase Tuesday.

Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business

KCSM-FM, a nonprofit San Francisco-area jazz radio station, has so far pulled in 52 responses to a just-launched 23,000-piece postcard fundraising campaign that used personal urls (PURLs).