Channel | Direct Marketing | Print

DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts

Most ad agencies and clients want to create great advertising. Unfortunately, despite Clios and Superbowl polls, great advertising is often difficult

Timing is everything in dealing with a news-focused fundraiser. When an oil rig exploded on April 20, spilling oil into the Gulf of Mexico and threatening

According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces

Chase Card Services and the InterContinental Hotels Group used direct feedback from their frequent travelers to design a new credit card product, the

DIRECT MARKETING STOLE MY DINING ROOM TABLE. Or about half of it. For the past few months since May I've had the lazy habit of sorting my mail into magazines,

Remember the scream and sell infomercials of yesteryear, with over-the-top claims that exaggerated a product's benefits? For smart marketers, those are

Meineke Car Care Center is taking a minimalist approach to data analysis: All it uses to fuel its calculations are phone numbers. The company uses between

If approved, the latest proposed postal rate increase will likely take effect in early 2011. With that on the horizon, now is a good time for mailers

Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally