Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics.
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Apparel marketer Coldwater Creek, which had pulled back on its direct response marketing spending during 2008 and 2009, has come back to the fold. The company sent out roughly 11.7 million catalogs during its most recent second quarter, a 23% boost from second-quarter 2009.
Expected plans to privatize Royal Mail, the U.K.
More than just an expression of your brand or a collection of graphics and text, great email design requires an actionable plan and measurable goals.
While consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux.
No longer do agencies consistently win business by wining and dining prospects. Instead, marketers complete a more accountable selection process based on past results and measurable successes.
Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn't there the first…
The U.S. Postal Service reported a net loss of $764 million for July on revenue of $5.3 billion, according to preliminary reports filed with the Postal Regulatory Commission.
Deutsche Post has acquired online marketing platform Nugg.ad AG for an undisclosed sum.
