Channel | Direct Marketing | Print

Mailer groups were pleased and felt vindicated with the Postal Regulatory Commission

The lawn-care industry's traditional prospecting methods might kindly be deemed convoluted. A potential supplier calls a lead and requests the opportunity

EVEN THOUGH NEARLY HALF OF ITS ORDERS now come in via the Web, a print catalog is still an essential vehicle for generating sales for Trainers Warehouse.

You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when

TOP 5 DAYS for E-mail Volume, 2009

To reach a new market not familiar with its product, stand-up electronic vehicle maker T3 Motion mailed its first direct mail campaign this spring. The

In direct marketing, looks aren't everything. A pretty package isn't worth the paper it's printed on if it doesn't get results. And while much of direct

Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they'd placed in their

Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on "Seinfeld" could have applied to marketing the Bro.

Sen. Tom Carper (D-DE) has introduced a bill that would eliminate Saturday mail delivery and give the U.S. Postal Service greater leeway to close post offices as well as relieve certain obligations to pay retiree health costs. One key provision of this bill would give the USPS authority to reduce delivery frequency to five days…