Channel | Direct Marketing | Print

The U.S. Postal Service has decided to appeal the Postal Regulatory Commission

The modern ad agency must possess the capacity to

By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.

For catalogers, the potential for blow-ins in terms of incremental revenue gains is significant, while the downside risks are minimal. So why don't more catalogers take advantage of them?

Every successful piece of marketing creative entails a certain amount of crap, according to freelance copywriter Lauren Brenner. Make that CRAP: Curiosity, Report, Action, and Proof.

Madrid-based agency Shackleton has won top honors in the Direct Marketing Association's annual ECHO Awards.

Social media and direct marketing are symbiotic partners that make it more likely that a social or direct campaign will succeed.

Thanks to shifting budget dollars away and reevaluating its media spend, Medicare insurance marketer Highmark was able to more than triple its direct mail volume and cut its acquisition costs by 63%.

A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,

In the last few days, I've received direct mail pieces for cruises, retirement services and senior living products. I've also been served up Spanish-language web banners and local cable TV commercials. The problem is, I'm not retiring any time soon and I really don't speak Spanish very well.