Channel | Direct Marketing | Print

The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission

Fala Direct Marketing

For decades Digi-Key Corp. sold electronic components to engineers, tradesmen, and hobbyists via its encyclopedic print catalog exclusively, eschewing an outside sales force. The advent of ecommerce changed that, of course, as did the hiring of chief marketing officer Tony Harris.

Despite all the improving results of 2010, marketers have seen a persistent decline in average order value over the course of the year.

Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound.

The U.S. Postal Service reported a net loss of $8.5 billion for the year ended Sept. 30, compared to $3.8 billion last year.

This week's question: Now that the Postal Regulatory Commission has nullified the upcoming postal rate hikes, how much will mailers be able to take advantage of the situation?

HO HO HO…that started in October? Well, hang on to your elves and reindeer because here we go! Kmart and Sears jumped on board and others are sure to follow this new tradition of pre-Thanksgiving holiday campaigns. Smart? You bet. Let me tell you why.

Industry groups are not expecting any dramatic changes to the U.S. Postal Service in the wake of Postmaster General Jack Potter

Money-Saving Tips for This Winter