Not everyone bothers to update their address with the postal service when they move. As the current economic situation forces more and more people to relocate to find work, hotlines and recency selects will continue to be more important than ever.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How has the role of cooperative databases changed, and how do you anticipate it will change further in 2011?
A good first step in keeping up with what’s expected of professional marketer’s and aligning sales and marketing goals with the company’s vision is the implementation of a marketing audit.
Online daily deal website Bare Deal (http://www.baredeal.com) is using good old fashioned direct mail to attract users to take advantage of offers from Chicago-area businesses.
Whether the check is in the mail is debatable, but marketers are increasingly writing checks for direct mail according to Bruce Biegel, managing director of Winterberry Group. Winterberry’s Outlook 2011: What To Expect In Digital & Direct Marketing reports that mail as an ad medium has seen a resurgence of late, and will continue to…
Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · ...
Fifteen list management companies vastly improved the quality of their datacards during the fourth quarter, according to NextMark.
No one's claiming that the third screen will be viewers' first choice for video any time soon. But according to the latest quarterly report from mobile ad network Rhythm NewMedia
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?
Dealing with a service bureau can be pretty scary. It involves a great deal of trust. Did they select the “right” names? Were a high percentage of the duplicates identified? How do you ever really know?
