Channel | Direct Marketing | Print

It would be wonderful if every time you advertised, you generated enough new business to pay for the advertising cost. But in the real world that hardly ever happens.

My company recently launched a new website for one of our divisions. Within the tools section is the ability for customers to subscribe to our email newsletters. Getting these requests has been eye opening.

Jerry Abbott, a personal fitness trainer for 20+ years, has begun testing his first-ever infomercial for the Torsoball.

When my firm first began renting email lists for clients about two years, my initial experiences were pretty good.

Your direct mail package could include the most clever appeal ever written or offer the world’s best premium, but if your target never opens it, it is all for naught

Last month's ruling by the California Supreme Court bars retailers from asking for ZIP codes from credit-card store shoppers

National Jewish Health, a specialized hospital in Denver, is launching its first national direct response space campaign to attract patients and potential donors as well as build its brand.

What is required for a company to do effective data analysis? Many would respond, “People with advanced degrees in statistics.” This is most assuredly a worthwhile characteristic. However, I would also add, “The ability to ask the right question!”

Many best practices across B-to-C and B-to-B paid search campaigns are similar. However, B-to-B marketers face some unique challenges

Tom Simons of Partners + Simons shares how measurement-tools firm Agilent used puppets to charm online prospects into checking out a new product line, and offers thoughts on healthcare/scientific marketing trends you should watch.