Phoenix real estate entrepreneur Dean Graziosi has launched a DRTV campaign to promote “Your Town, Your Real Estate Profits,” a new book on how to make money in real estate, using tactics such taking advantage foreclosed-on properties.
Now that the economy is seeing the other side of the recent recession, financial institutions are starting to wonder about the future of credit and debit card reward programs. Several factors are converging to prompt this question. Customers remain stressed economically, while government regulations—including those on fees credit card companies charge retailers—are increasing. With the…
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With targeting becoming ever more precise, how important do compiled lists remain and why?
User-generated content is a powerful marketing tool; it reinforces the tendency consumers have to trust each other over messages that come directly from marketers
A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products
Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011
As you may be aware, the U.S. counted people last year. And as a marketer, you might want to take a peek at the 2010 census data to sure you are on track when it comes to the distribution and demographics of the people you spend your money to reach.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How much has the quality of datacards improved in recent years? In what areas are they still lacking?
Navel gazing doesn’t come intuitively to business-to-business firms, but perhaps it should: A good, hard, introspective look at itself – augmented by voice of customers and prospects research – was key in Hoover’s Inc.’s refining its marketing message. This was not a feel-good exercise. “With everything going into social media, the world is becoming more…
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How important are personal URLs (PURLs) becoming as a source for gathering data on customers and prospects?
