In the age of social media, old school advertising mediums such as direct response radio often become an afterthought. But DR radio's wide reach and low cost—less than DRTV and often direct mail—make it a media that marketers should seriously consider to test creative and reach large demographic groups.
Mount Airy Casino Resort has launched a $5.6 million direct response print, billboard and broadcast campaign to promote the recent refurbishment of the eastern Pennsylvania casino.
The growing popularity of online daily deal sites are contributing to a decline in consumer e-mail list prices, according to Worldata’s just-released spring 2011 list price index.
I have been a direct and database marketing consultant since 1984. In all that time, one consistent verity is that most internal information technology departments think they can – and should – be responsible for the marketing database. In many instances, the IT department has no idea what it is talking about.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How reliable is data from social media for predicting buying behavior?
A revamped website better highlighting maritime transport firm Crowley Corp.
After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...
Today’s marketer live s in a multichannel world. But for many businesses, a print catalog is still the single largest driver of online business. And to make your catalog continue to perform, you must have the right contact strategy and know how to maximize results by each channel.
The Recreational Boating and Fishing Foundation is slowly expanding its direct mail pilot tests trying to get boat owners whose registration have lapsed to re-register in their respective states.
