Channel | Direct Marketing | Print

If it's time for your company to review and retool its marketing strategy for emerging markets, here are some guidelines to get you started down the right path.

Each week, Chief Marketer and NextMark offer you a selection of files new to market.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...

Years back I had a job as a marketing director at a business-to-business cataloger. They mailed, without great results. They couldn’t figure out why.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How does the increasing sophistication of mobile devices affect data collection?

Dentist network Smile Brands has received a 30% return on investment from its first test of more than 35,000 door hangers in several Colorado cities.

Direct mail is without a doubt one of the most old school of traditional direct response techniques. Paper, printing, postage…it can all seem like the stuff of cavemen to marketers weaned on all things virtual.

Social media, email and partnerships helped The Nature Conservancy “take the planet out to lunch” with a global picnic to raise awareness of the nonprofit on Earth Day.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What effects are demographic changes in the U.S. Census having on the list industry?

The other day the family decided to go out to a new restaurant. My younger son, Brad, a very stubborn 14 year old, ordered pizza, as always. My wife and I grumbled and asked him, “Why do you always order the same thing everywhere we go?”