Email Quality Varies Among GOP Presidential Candidates
Think all Republican presidential candidates are the same? Silverpop's Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.
Think all Republican presidential candidates are the same? Silverpop's Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.
For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.
Here's 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.
Infogroup's Dan M. Babb discusses the opportunities email appending offers direct marketers.
Arthur Sweetster, chief marketing officer at 89 Degrees, offers insight into capturing and using Big Data -- the ever-increasing volume of customer and prospect information available to marketers.
The Latina shopper is a smart, knowledgeable shopper
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.
If you're torn between developing a mobile app or optimizing your Web site, consider what device users you're targeting
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
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