Channel | Data & Analytics

Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.

When it comes to the Hispanic consumer, there's what brand marketers know about this demographic and what retailers know. Here's how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

Harper's Bazaar is testing onserts that address subscribers by name and feature QR codes that click through to an advertiser web site.

Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.

Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.

Mitt Romney's web site drew the highest proportion of Hispanic visitors in January, and Gingirch's online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.

Here are five wrong turns we

A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media