Channel | Data & Analytics

When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

Here's three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.

It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.

More consumer data is being collected than ever before and this "Big Data" can help make sure you never have to do a blind email blast again.

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you're involved with the travel industry and want to reach a customer base that's lighting out for the territory this summer, you might want to start…

To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.

A consistent brand presence across channels

The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited