Channel | Data & Analytics

Is your email marketing program ready for the holidays? Here's 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.

“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers,…

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the "Conan /AT&T Blimp Sponsorship" promotion.

2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Crash the Super Bowl" Best Sponsorship or Tie-in Promotion.

2012 PRO Award Finalist: PGW Experience for PepsiCo and the "Pepsi X Factor Sponsorship Activation."

2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Call of Duty Rank Up" promotion.

Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.

The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo's Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.