Stop Survey Fatigue: Listen to Customers Without Driving Them Away
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.
Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.
What if publications like Reader's Digest targeted different segments of their readership, rather than just their main core audience?
All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.
Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.
Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.
Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.
Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.
Chili's gets targeting right, with a personalized email that hits all the right notes.
Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.