Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.
Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.
The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.
Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.
A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.
For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology…
Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
