![](https://chiefmarketer.com/wp-content/uploads/2014/09/wegmans-160x125.jpg)
Emails We Love: Back to School Round-Up
Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.
Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.
You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.
Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.
FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she's doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.
Should location really be at the center of your mobile targeting and media delivery strategy?
USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.